BRAND HISTORY: MIU MIU

Miu Miu is the famous Italian brand Prada vice Line (Secondary line). Believe that the majority of fans are aware of Prada fashion is created by Mario Prada's family business to produce famous handbag Europe. However, not all fashion lovers know the origin of History Miu Miu. Miu Miu Prada is the third-generation successor Miss Miuccia Prada's nick name.

Born in 1950 in Miuccia Miss, 20-year-old has been the revelation of her smart, fashion sense and design talent, design of a waterproof fabric used "Pocone" to create the backpack when the 20-year-old to be a political test Xue doctorate. 1979, officially take office Prada. In order to save the family business to the sinking, Miuccia expansion handbag line, shopping bags Tianshou Women (tote bags) and a backpack. Miuccia back with her favorite black nylon waterproof fabric "Pocone" to production of various kinds of bags, and the Prada decorated.The Tiepai inverted triangle. Prada black nylon bag of such a trend of the'80s love. 1985, the first open up more of Miuccia Prada garments Series (Ready-to-wear), as well as President footwear series. In this way, Miuccia will save the family business to dusk.

1990s, Miuccia Prada and business groups, such as the development of a climate. 1992, the creation of Miuccia line Miu Miu, more young customers for sale. Style, the trip younger than the main line. This is not only for the Prada style opened up a brand new sky, as well as develop a source of wealth Prada, Miu Miu to Prada make a lot of money. Is the so-called "名利雙收", "reputation" will always follow the "利禄" from time to also Ganbuzou. Miuccia's fame has soared with her wealth increased. 1993, Miuccia Prada won the Council of Fashion Designers of AmeriCA international prize in 1995, won the "best fashion designer" reputation. And the financial authority of the United States newspaper, "The Wall Street Journal" Miuccia Prada more elections for the European powers most of the 30 women.

名利雙收of Miuccia prada waved his magic wand so on, to the 1990s MIU MIU become the most representative of the Italian brand. How representative? Just simple youthful Miu Miu, global marketing, I wonder how many of the world sweeping fashion fans. It in the fashion industry not least the status of the main line of Prada.

Qingling simple style
MIU MIU more Qingyi fabrics, such as cotton, silk, etc., lines flowing, and style minimalism, less unnecessary decorative details, on the whole gave the undertaking Prada simple habits of feeling. But simplicity naturalization simple, and always Miu Miu style comparison youth, the use of plain color (Earthy tone), with the main line of little black Prada image of the cute logo, it is so faded that will rub Prada mature charm, a number of playful spirit of the lovely women can provide high-wear clothes.

Brand rating: Italian-style youth
Italy is world famous fashion, because Italian fashion tailoring Tuotie,光鮮rate arguments, it is refined and dignified (refined). However, this steadily refined style, not everyone likes young people. MIU MIU birth, it is necessary to the framework of the gentle, applying one or two colors, the Italian fashion show a lovely side.