Color family of Miu Miu 2009 FW collections
Miu Miu is the sister line of Prada. It projects a young, energetic and fun image to the customers. Its colors are used in many more new ways than Prada's. In the past, Miu Miu mainly used monochromatic colors, in a conservative way. In the recent years, Miu Miu collections unfolded that the designer kept experimenting different colors and kept surprising customers. However, the designer Miucci Prada has her certain preferenced colors, like high chroma red, low value brown, black, etc.
Miu Miu is the sister line of Prada. It projects a young, energetic and fun image to the customers. Its colors are used in many more new ways than Prada's. In the past, Miu Miu mainly used monochromatic colors, in a conservative way. In the recent years, Miu Miu collections unfolded that the designer kept experimenting different colors and kept surprising customers. However, the designer Miucci Prada has her certain preferenced colors, like high chroma red, low value brown, black, etc.
To forecast Miu Miu's color trend, I analyse some aspects below.
Last few seasons, Miu Miu contained a lot of colors that are high chroma and high value, including red, green and blue. The designer loves shiny fabric also.
Last two seasons, color family like red, pink and purple are used. The designer probably will not use them again. Cool colors such as blue and green should be chosen. However, the world was overwhelmed by high chroma blue last year. The consequent bold color impulses may start to get customers bored. So I choose colors that are less bright, like this blue. For the light green, it is a peaceful and relaxing color. It let people's eyes take a rest from those strong colors. Its intensity is quite fresh in Miu Miu's past collections. I just take a risk to put it into the color family.
For high chroma orange and red, they are both used in a certain proportion every two seasons last ten years, alternately. Since red has been used last two seasons, orange has a great chance to be used in the coming season. So I predict high chroma orange will be present in 2009 fall/win ter collection! Furthermore, this kind of red and orange has become the brand identity. They easily come out Miu Miu customers' mind when they think of its collections.
Another color, black, is always present, especially for fall/winter collections. I would also like to add grey and white to the color family as they usually combine with black to form monochromatic colors in Miu Miu's collections.
In order to keep the color combinations in a way of ''visual relaxation''. I try to put colors of blue, green and grey chosen in a large proportion in the collection. But the constantly used orange quite stimulates eyes. It is put in a small proportion.
Based on the core colors Miu Miu used over ten years and its timeline of color family, it is found that Miucci Prada loves to adopt monochromatic, analogous and contrasting color schemes. As usual, they all are predicted to be adopted in the coming season.
Last few seasons, Miu Miu contained a lot of colors that are high chroma and high value, including red, green and blue. The designer loves shiny fabric also.
Last two seasons, color family like red, pink and purple are used. The designer probably will not use them again. Cool colors such as blue and green should be chosen. However, the world was overwhelmed by high chroma blue last year. The consequent bold color impulses may start to get customers bored. So I choose colors that are less bright, like this blue. For the light green, it is a peaceful and relaxing color. It let people's eyes take a rest from those strong colors. Its intensity is quite fresh in Miu Miu's past collections. I just take a risk to put it into the color family.
For high chroma orange and red, they are both used in a certain proportion every two seasons last ten years, alternately. Since red has been used last two seasons, orange has a great chance to be used in the coming season. So I predict high chroma orange will be present in 2009 fall/win ter collection! Furthermore, this kind of red and orange has become the brand identity. They easily come out Miu Miu customers' mind when they think of its collections.
Another color, black, is always present, especially for fall/winter collections. I would also like to add grey and white to the color family as they usually combine with black to form monochromatic colors in Miu Miu's collections.
In order to keep the color combinations in a way of ''visual relaxation''. I try to put colors of blue, green and grey chosen in a large proportion in the collection. But the constantly used orange quite stimulates eyes. It is put in a small proportion.
Based on the core colors Miu Miu used over ten years and its timeline of color family, it is found that Miucci Prada loves to adopt monochromatic, analogous and contrasting color schemes. As usual, they all are predicted to be adopted in the coming season.
Proportion of color in the collection
About the collection, it is of the theme "Superwoman". It is fit and layering on the shoulder looks like armor. It has a little bit architectual design. This collection emphasizes feminism and praises those tough and playful young ladies.
I don't want any colors or color combinations emphasize ''girly'' and ''feminine'' elements, such as pale pink, pale purple.
I need those ''cooler'' and yet gentle and soft. So low value green and blue is put. Stiff geometric pattern forms by the triadic colors, orange, green and blue. Achromatic colors are added to help the chromatic colors stand out.
Here is the mood of the collection.
It is very common for Miu Miu to use shiny fabric.
Here is the shiny, textured fabric that I would like to use in 2009 FW collection since the dresses all get a strong and stiff silhouette, especially the armor like layering on the shoulder.
The outfits are discussed one by one as follow.
1st outfit: Complementary color scheme is adopted.
Blue vs Orange
Achromatic colors, black and grey, help the complementary colors stand out.
2nd outfit: Triadic color scheme
2nd outfit: Triadic color scheme
Green, Blue, Orange
Achromatic color black helps the triadic colors stand out.
Achromatic color black helps the triadic colors stand out.
3rd outfit: Monochromatic color scheme
Blue
Blue
Achromatic colors, grey and white, help blue stand out.
4th outfit: Analogous color scheme
Blue, Green
They harmonize the feeling of the outfit given.
5th outfit: Triadic color scheme
Orange, Green, Blue
Blue, Green
They harmonize the feeling of the outfit given.
5th outfit: Triadic color scheme
Orange, Green, Blue
Orange occupies a small proportion while blue occupies the largest proportion so as to reduce the degree of stimulation from orange.
6th outfit: Monochromatic color scheme
Green
Aromatic colors, black and grey, help green stand out. Since the value of green and grey are similar, they harmonize the look of the outfit.
Aromatic colors, black and grey, help green stand out. Since the value of green and grey are similar, they harmonize the look of the outfit.
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